Why Amateur Photography Hurts Your Business
Your professional image on the line here. This is what your clients see, how they perceive you, and whether or not they will refer you. Are you’re willing to risk all of it with a mere smartphone, or in some cases, a not-so-smartphone? As a professional photographer, with almost 30 years in the business, my smartphone rarely leaves my pocket during a professional photo shoot. I ensure that I create the most amazing images possible to capture the best of your business.
Let’s start with headshots. It is a small investment that can pay huge dividends in a professional arena, because you look your best to your potential clients. You can only get the camera as far away as the length of your arm. Most camera apps are equipped with wide-angle lenses, this is not flattering for most of us, they actually make your face look wider than it really is. Think about that the next time you upload a “selfie” to a professional networking website. Professional photographers use appropriate equipment, lighting, composition, and retouching to make you look your very best.
Now let’s look at the Real Estate Industry and how this can impact your sales. Smartphones have come a long way, however they can’t compare to a professional setup, with proper lighting and equipment. Professional Photos make your listing stand out, they grab the attention of your audience. You have less than 20 seconds to make an impression on a buyer online, you need to make sure you are putting your best foot forward. Professional Photographers know how to photograph a room so that it looks inviting and beautiful, they have tools available to them that help them capture the essesnce of the room that are not available with your smartphone. Professionaly photographed listings generate more interest, showings, and sell sooner, rather than later based on national studies that have been completed. Now that’s money in your pocket, because you worked with a professional photographer.
How can professionaly photos take your manufacturing or industrial business to the next level you ask? I have no idea how to use water jets to cut metal. No clue about how to build a facility with tiltwall technology either, but I sure can make it look really cool to your clients. That doesn’t mean your clients don’t want to see the inner workings of your business. With lighting, colored gels, and Photoshop software I can absolutely make it look like the most amazing thing your clients have ever seen, and you will be seen as a rock star. I make sure that I know what is important to you and understand who your audience is. Once I know who your audience is, I wow them with photos about how your business works and show them the process to set you apart from your competition.
My “tagline” for my studio is “Making the Ordinary Appear Extraordinary”, because that’s what I do. Think about your company’s professional image, and use a professional photographer to illustrate it. Put your phone back in your pocket and leave your imaging needs to professional photographers. You are worth the investment.