Monthly Archives: July 2017

Why Amateur Photography Hurts Your Business

Why Amateur Photography Hurts Your Business

Your professional image on the line here.  This is what your clients see, how they perceive you, and whether or not they will refer you. Are you’re willing to risk all of it with a mere smartphone, or in some cases, a not-so-smartphone?  As a professional photographer, with almost 30 years in the business, my smartphone rarely leaves my pocket during a professional photo shoot.  I ensure that I create the most amazing  images  possible to capture the best of your business.

Let’s start with headshots. It is a small investment that can pay huge dividends in a professional arena, because you look your best to your potential clients.  You can only get the camera as far away as the length of your arm. Most camera apps are equipped with wide-angle lenses, this is not flattering for most of us, they actually make your face look wider than it really is.  Think about that the next time you upload a “selfie” to a professional networking website.  Professional photographers use appropriate equipment, lighting, composition, and retouching to make you look your very best.

Now let’s look at the Real Estate Industry and how this can impact your sales.  Smartphones have come a long way, however they can’t compare to a professional setup, with proper lighting and equipment.  Professional Photos make your listing stand out, they grab the attention of your audience.  You have less than 20 seconds to make an impression on a buyer online, you need to make sure you are putting your best foot forward.  Professional Photographers know how to photograph a room so that it looks inviting and beautiful, they have tools available to them that help them capture the essesnce of the room that are not available with your smartphone. Professionaly photographed listings generate more interest, showings, and sell sooner, rather than later based on national studies that have been completed. Now that’s money in your pocket, because you worked with a professional photographer.

How can professionaly photos take your manufacturing or industrial business to the next level you ask?  I have no idea how to use water jets to cut metal.  No clue about how to build a facility with tiltwall technology either, but I sure can make it look really cool to your clients.  That doesn’t mean your clients don’t want to see the inner workings of your business.  With lighting, colored gels, and Photoshop software I can absolutely make it look like the most amazing thing your clients have ever seen, and you will be seen as a rock star.  I make sure that I know what is important to you and understand who your audience is.  Once I know who your audience is, I wow them with photos about how your business works and show them the process to set you apart from your competition.

My “tagline” for my studio is “Making the Ordinary Appear Extraordinary”, because that’s what I do.  Think about your company’s professional image, and use a professional photographer to illustrate it.  Put your phone back in your pocket and leave your imaging needs to professional photographers. You are worth the investment.



Differences Between On-Location/Custom Photographers and Mall Photographers

Differences Between On-Location/Custom Photographers and Mall Photographers

I create a 1-of-a-kind piece of art that you will treasure for decades.  Photography is my passion and I have been fortunate enough to make it my profession.  There are two types of photographers out there, on-location/custom photographers and mall photographers.

There are several factors you want to keep in mind when you are choosing the person that will photograph you and your family and help capture your memories and keepsakes.

Mall photographers are limited with what they can do.  They offer studio times limited to 15-20 minutes.  They have a set number of photos they are allowed to take.  Most of the time mall photographers are high school or college students making minimum wage, without benefits.  The photographers often begin working without even the most basic training required to operate the camera. Mall photographers are also limited to a corporate “look”, which doesn’t allow for much creativity with your portraits.  Also, they are studio photos, there is no flexibily to offer on-location photo shoots.

Mall Photographers (and department store photographers) have a low-cost business model focused on paying their workers the least amount possible and relying heavily on up-selling products to the customer.  The super low sitting fee is intended to get you in the door.  Department store portrait studios often operate at a loss, or just barely break even.  Their whole reason for existing is to draw clients into the store where hopefully they’ll make other purchases at the same time.  So thinking the cost is going to be a lot less isn’t normally the case once you area all said and done.

Custom/On-Location photographers have a lot more flexibility to offer their clients. I have a Bachelor of Fine Arts degree in photography, as well as 30 years of professional shooting experience both in studio and on-location. As a custom photographer, I have longer session times, I spend 60-90 minutes with my clients or longer when needed to ensure we get just the right shot.  Do you want a shot of just the kids or grandkids as well as your huge family group? No problem, and no extra charge either.  If there is something that needs a little touch up, I am an expert with Photoshop and can touch up little things, or add fun things to the photo.  My expertise is your limit.  I have an eye to ensure that I am capturing you at your best, I know just what to focus on and make your photographs extraordinary.

On-location photography also requires planning on my end. I always make myself familiar with the location and the subject matter that it has the potential to provide; also, the potential sources of light, both natural and artificial, and the angles that it would provide.  On-site locations give us the opportunity to have many shots to choose from and capture the essence that is you and your family.

When making your decision, truly decide what is important to you.  I offer high-quality photos that bring out the best in everyone that I am photographing.  I may charge more than the mall, but I guarantee my work. I take my time to ensure that you are happy with your one-of-a-kind piece of art when we are done.